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Free Dinner Promotions Pay Off for Restaurants

Two Dallas restaurants began the experiment as a last-ditch effort to bail themselves out of financial straits. Now they¬†can hardly keep up with the amount of business coming in the front door. Every Monday, Robert Colombo’s restaurants give away an appetizer and an entree to every person seated at a table–if people can find a table. And his cash intake on those nights has tripled.

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