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Staying Ahead of the Trend: Why Restaurants Should Increase their Seafood Selection

By: Nicole Reed, Communications Manager, MenuMax

Thanks to a national push for increased nutrition education, consumers are beginning to make more educated meal choices. In January, the USDA released the 2010 Dietary Guidelines for Americans. In this, they outlined the federal governments nutritional guidance to promote health, reduce the risk of chronic diseases, and reduce the prevalence of obesity. According to the report one-way we can improve our nutritional intake is to “increase the amount and variety of seafood consumed by choosing seafood in place of some meat and poultry”.  Restaurants that increase their range of seafood offerings stand to position themselves at the forefront of the healthy dining movement.

In resent months the media has played a large role in influencing consumer opinion. The demand for healthier dish choices is rising and restaurants must cater to their client’s desires. Restaurants that make the move early and offer more seafood options stand to …

  1. Position themselves apart from their competitors.
  2. Build customer loyalty.
  3. Gain a unique opportunity to put their restaurant on the map.

The customer is royalty in the eyes of the restaurant. If their desires are not met they will cease to frequent an establishment, and without customers restaurants will quickly fail. By offering a greater selection of seafood-based dishes restaurants will be offering more healthy menu choices. This simple change can set a restaurant apart from competitors.

For consumers that are health conscious, a restaurant that caters to their desire for a healthy meal will offer them an opportunity to dine out, without having to trade in their jean size. Americans love to eat out. However, for consumers that do want to make healthy decisions dining out can become more of a struggle than a leisurely past time. Restaurants that do offer healthier choice like seafood will be sure to gain frequent and loyal customers.

Another reason restaurants should consider when weighing the pros and cons of offering wider seafood selection is the opportunity to create new and exciting dishes. A unique dish can put a restaurant on a map, and make it a “must visit ” in a vast selection of dining options. For a chef the ability to let their imaginations run wild and create a new masterpiece is always a welcome challenge.

Now, I am not saying that a restaurant should change their entire concept and become a seafood house. What I am trying to express is that restaurants have to be aware of the world around them. In today’s climate the wind of change is blowing for restaurants, and the push by a national movement for healthy eating is beginning to affect the consumer. By offering more seafood on the menu restaurants can stay ahead of the trend and position themselves to become leaders in a sea of competitors.

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