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Is Your Menu Trustworthy?

By Katya Baxter, Nutritionist, Menumax.com

Guy Kawasaki recently came out with his new book, Enchantment. I got a chance to catch a great interview with him this week hosted by Brian Solis and get a glimpse of what the book was about.

According to Guy, there are three things a business must be to become successful: be likable, be trustworthy, and have a great product. Knock these three out of the park, and you can be pretty much up there with Apple, Virgin, and Zappos.

Trustworthiness struck me the most. Zappos is a great example. If you want to buy a pair of shoes online and not worry about being able to return them in case they don’t fit, try Zappos. They are there for you, rain or shine, 365 days a year, 24/7, and they will make sure you walk away satisfied.  No questions, no sweat, no worries. Every time.

The lesson here is simple.

If you are a restaurant and are catering to customers with, for example, gluten intolerance or allergies, your trustworthiness is key. Your customers need to know that they can count on you 110% every time they order that gluten-free or peanut free dish. They need to know they can trust you and your menu. No exceptions.

Same goes for calorie listing. If you choose to list calories on your menu, make sure that the number is accurate not just today, but three months from now, six months from now, or a year from now. Customers are more knowledgeable about their food today than ever before, and they will be able to catch on to the accuracy of your information sooner than you think.

This might sound basic, but in today’s economic environment, these are the things that will set you apart and will have a long-lasting effect.

What are some other things you can do to become more trustworthy in the eyes of your customers?



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