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Preparing for the Millenial Generation

In the coming years Millenials (those between the ages of 18-29, sometimes referred to as Generation Y) will overtake the baby boomers as the most sought after target audience for restaurants, this according to a recent Nation’s Restaurant News article.

According to the report, this generation will continue to become more diverse because of immigration over the next 10 years, because of this, restaurants need to be prepared to offer a variety of dishes on their menus.

As mentioned in a previous post, Millenials are big on snacking. That’s means restaurants will need to think about adding more day parts to their schedule. Since it is reported that 47% of the Millenials that were surveyed for the NPD report were full time students and spend half of their eating out money on carryout, restaurants should populate their menus with items that can be easily eaten on the go.

It is expected that Millenials will reach 70 million in the next decade. With that number in mind, the restaurant industry would be wise to begin targeting this audience now in order to begin building brand loyalty.

Check out this blog post to learn how to target the Millenial Generation.

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