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NRA Attendees Agree: Restaurants Need More Technology

Demonstrating MenuMax to a restaurant owner

Demonstrating MenuMax to a restaurant owner

As this article from The Dallas Morning News reminds us, the restaurant industry has been relatively slow to adopt new technologies into its established work flow. At a time when the “overbuilt” industry is failing to attract young talent at a sustainable rate, analysts suggest technology will help put restaurants back on track, much as it did for the grocery store industry when automated check-out counters created an efficiency revolution.
We at MenuMax witnessed first-hand foodservice operators’ eagerness to embrace new technologies at the 2010 National Restaurant Association show, May 22-25 in Chicago. Several of the roughly 600 attendees who stopped at the MenuMax booth were new operators seeking the best tools to successfully open their restaurants.
Other booth visitors were industry veterans who recognized how streamlined technology could have saved them much time and many headaches over the years. One man, who had owned three popular sandwich franchises, said he had lost himself in his business and ultimately gave up his marriage because he had time for nothing outside the restaurants. He said that if he had known about MenuMax when he was in charge of his operations, “things might have turned out for the better.” Flattered by the compliment, the MenuMax team considered changing our slogan to MenuMax: It’ll save your marriage.

Other reactions from MenuMax booth visitors included:
  • “You all are gods”
  • “We want to replace our dietitian with you”
  • “I can’t believe it really works that well.” (To this, we responded that they should try it out for themselves so they could know we weren’t playing some sort of trick on them.)
Whether it’s a back-0f-house solution like MenuMax or a touch-screen ordering system for your dining room tables, technology promises to make restaurants more productive and efficient. It’s just a matter of finding what works for you.
MenuMax commercial in the booth

MenuMax commercial in the booth

The MenuMax team sets up before day three of the NRA show.

The MenuMax team sets up before day three of the NRA show.


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