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Foodservice: The Impenetrable Dinosaur

By Steven Kent, President, ┬ MenuMax

Has that much changed since Henry Heinz sold horseradish and pickles in Pittsburg? Think about it, the warehouses are bigger, the trucks faster, freezers colder, and the speed to market is overnight. But have there been fundamental changes in how foodservice goods are sold into [...]

Making the most of your customer loyalty program

Judging from a report released on Monday by the Chief Marketing Officer Council, customer loyalty programs are about as underutilized as they are widespread. Although about 80 percent of surveyed┬ restaurant chains plan to continue┬ some sort of loyalty program, only about 13 percent believe that they have been successful in leveraging brand [...]