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Tracking restaurant technology in 2014

Technology increasingly played a role in restaurant chain operations across the board this year, but one trend in particular stood out in 2014: mobile ordering and payment.Restaurant chains from Starbucks to Taco Bell rolled out or took the first step toward allowing guests to order ahead and pay via smartphone. Next year, [...]

Technology on the Menu

In a recent article from Nation’s Restaurant News, National Restaurant Association consumer research reports that over half of U.S. adults (63%) have used restaurant-related technologies. When asked what they’d done in the past month, those surveyed were most likely to have looked for a restaurant location and directions on a mobile device and [...]

Harnessing the Power of Social Media to Increase Traffic

By Nicole Reed, Communications Manager, MenuMax

For many restaurants it is becoming increasingly difficult to reach a broad range of customers without incurring a hefty advertising fee. The new money conscious consumer is selective when choosing where to dine, and most of the time restaurants do not have a budget dedicated to [...]

Why winter meals are supposed to be ‘hearty’ and ‘warming’

By Katya Baxter, Nutritionist, MenuMax.com

Selling ice cream to the Eskimos? Not easy, right? Well, the reason is obvious: why would someone living in a freezing climate want to consume something equally as cold?

As seasons change and weather turns from hot to cold, we, as human beings, tend to undergo internal changes [...]