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How Promoting Free Wi-Fi Helps Restaurants

BY RMAGAZINE for RMagazine Restaurants are always trying to find new ways to increase customers, as well as gain their loyalty. Many restaurants have used the idea of giveaways as a promotional method to gain new customers. Giving stuff away for free you will attract the opportunists, but how long can you run [...]

Tracking restaurant technology in 2014

Technology increasingly played a role in restaurant chain operations across the board this year, but one trend in particular stood out in 2014: mobile ordering and payment.Restaurant chains from Starbucks to Taco Bell rolled out or took the first step toward allowing guests to order ahead and pay via smartphone. Next year, [...]

Technology on the Menu

In a recent article from Nation’s Restaurant News, National Restaurant Association consumer research reports that over half of U.S. adults (63%) have used restaurant-related technologies. When asked what they’d done in the past month, those surveyed were most likely to have looked for a restaurant location and directions on a mobile device and [...]

Harnessing the Power of Social Media to Increase Traffic

By Nicole Reed, Communications Manager, MenuMax

For many restaurants it is becoming increasingly difficult to reach a broad range of customers without incurring a hefty advertising fee. The new money conscious consumer is selective when choosing where to dine, and most of the time restaurants do not have a budget dedicated to [...]

Foodservice Dynamics Adapt to Today’s Economy and Consumer Demands

Arthur Burkhart, VP Business Development MenuMax™

When an operator opens his doors each day he knows that a new world order is at play in the foodservice and hospitality industry. Patrons who typically purchased two bottles of wine at dinner now purchase only one. Once, their fare of choice was lobster, now [...]

Foodservice: The Impenetrable Dinosaur

By Steven Kent, President, MenuMax

Has that much changed since Henry Heinz sold horseradish and pickles in Pittsburg? Think about it, the warehouses are bigger, the trucks faster, freezers colder, and the speed to market is overnight. But have there been fundamental changes in how foodservice goods are sold into [...]

NRA Attendees Agree: Restaurants Need More Technology

Demonstrating MenuMax to a restaurant owner

As this article from The Dallas Morning News reminds us, the restaurant industry has been relatively slow to adopt new technologies into its established work flow. At a time when the “overbuilt” industry is failing to attract young talent at a sustainable rate, analysts suggest technology [...]

Technology enhances restaurants’ customer service

While nothing can replace good old-fashioned service with a smile, many restaurants have enhanced their customers’ experience by using a wide range of technologies. Before coming to your store, customers might check their e-mail or Twitter account to see your specials. One chain uses a load-as-you-go card to track diners’ selections through different [...]