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Pouring Profits: Millennials & Adult Beverages

With St. Patrick’s Day just around the corner, the topic of adult beverages is at the forefront of the minds of foodservice professionals. In this article from the National Restaurant Association, Donna Hood Crecca, Senior Director at Technomic, Inc. explains how quenching the Millennial generations’ thirst for adult beverages can build traffic, sales and loyalty for your restaurant. [...]

2009-2010 Restaurant Outlook Paints A Grim Picture

Despite our previous post, which said diners planned to spend more when eating out, the latest economic forecast from Technomic suggests restaurants should not expect recovery within the next year. The report predicts the full-service segment should lose profits, while the quick-service segment should expect profits to stay flat.

Read a detailed article [...]

Top Promotions that Made Patrons Dine Out In the Past 3 Months

A¬ June 2009 survey of 500 consumers showed the following restaurant¬ promotions most influenced their decisions to dine¬ out at least once in the past three months:

Buy one entree, get one free: 53% Value menu/dollar menu at¬ limited-service restaurants:¬ 49% Menus that promote a specific price point (like $5 sandwiches): 45% Combo [...]